The Role

As the Digital Marketing Lead for Savills Middle East, you will play a central role in shaping and driving our digital agenda. You will be responsible for setting best practices across channels, creative output, and strategy, while taking ownership of performance marketing with a strong focus on Savills Residential.

Your responsibilities will include planning, implementing, analysing, and optimising campaigns across multiple channels, leveraging Google and social media advertising platforms. This will cover paid search, display, and paid social campaigns, ensuring strong ROI while meeting MQL targets and wider digital KPIs.

You will also serve as a trusted advisor on the latest advertising trends, tools, and technologies, with the ability to effectively manage budgets across multiple networks. Collaboration will be a key part of the role, working closely with stakeholders including marketing, design, CRM, call centre, social media, content, and our sales and leasing teams. In addition, you will support bespoke digital marketing strategies for exclusive projects and clients as required.

We are seeking someone who is innovative, open-minded, and solutions-oriented, with a genuine passion for performance marketing. You will bring fresh ideas, a data-driven mindset, and a commitment to delivering engaging campaigns that elevate brand impact and drive measurable results.

Key Responsibilities

• Develop and execute innovative digital marketing strategies, owning channel best practices for creative outputs to amplify brand presence and drive tangible ROI

• Identify growth opportunities, testing hypotheses to improve performance and paid channels traffic, as well as improve the Savills Residential brand image

• Deliver customer-focused campaigns to agreed MQL targets

• Address and escalating campaign performance issues

• Continuously identify growth opportunities, conduct tests, and leverage data-driven insights to enhance campaign performance, focusing on paid search, display, and social campaigns

• Build and foster good relationships and work closely with key stakeholders, including general marketing, graphic design, CRM, call centre, social media & content, as well as sales/leasing agents, to align digital targets and ensure cohesive brand messaging

• Influence artwork and copy to support digital strategy & optimise performance

• Manage multi-channel budgets effectively, meeting MQL targets and other KPIs, while optimising the digital agenda for Savills Residential.

• Analyse and report on the effectiveness of digital campaigns, providing insights to refine strategies and maximize ROI, while ensuring alignment with set KPIs.

Skills, Knowledge and Experience

• Proven track record in developing data-driven campaigns that yield measurable ROI and contribute to long-term brand recognition

• Extensive experience in establishing, implementing, and measuring the effectiveness of digital paid advertising initiatives across various platforms, including YouTube Video Ads and paid social media channels

• Proficiency in analysing paid marketing KPIs by channel/campaign and dynamically reallocating budgets to optimise ROI. Comfortable using BI tools like Tableau or Power BI

• Strong communication skills and ability to collaborate with diverse teams to align on digital marketing performance and ROI

• 5+ years in the performance marketing field with a proven track record of driving successful digital marketing campaigns

• Strong technical understanding of digital marketing tools and platforms

• Positive, energetic, highly organised, and structured approach to daily workload